자료요약
이 연구는 담배소송 보도가 금연 인구 증가에 미치는 영향 탐구를 통해 프레이밍 효과가 인지(생각)-정서(느낌) 처리를 통해 발생하는지를 검증하고자, 고등학생 203명을 대상으로 실험연구를 수행하였다. 연구 결과, 흡연 폐해에 대한 담배회사의 고의도성 기사는 저의도성 기사에 비해 흡연자 및 비흡연자들이 금연정책을 호의적으로 평가하게 하고, 금연의도를 높이는 것으로 나타났다. 그리고 고의도성 기사의 설득 효과는 인지 평가를 통한 정서 경험을 통해 구성되었음을 확인했다. 즉 메시지에서 담배회사의 의도성이 명확하게 제시될수록 수용자의 책임소재 인식과 분노가 더 활성화되었고, 책임소재 인식과 분노 경험을 통해 금연정책을 긍정적으로 평가했다. 특히 흡연자의 경우, 책임소재 인식과 분노 경험이 모두 활성화되었을 때 금연행동 의도를 높였다. 이런 결과를 바탕으로 뉴스 프레이밍 효과 메커니즘에서 인지와 정서의 매개효과 해석에 주는 함의와 금연교육 프로그램 구성에 주는 시사점을 논의했다.
This study was carried out to explore if the framing effect was mediated with cognition(thought) and emotion(feeling). An between-subject design experiment was conducted with 203 high school students applying tobacco litigation reports. The result showed that news emphasizing the desire and immorality of tobacco companies significantly affected the assessment of anti-smoking policies and the practice of non-smoking behavior. And the framing effect of news emphasizing high intention of tobacco companies was discovered through the awareness of their responsibility and good anger toward them. In other words, it was found that news emphasizing high intention of tobacco companies influenced news readers’ favorable evaluation of anti-smoking policy through vitalizing the recognition of responsibility and the experience of anger. In addition, smokers have increased their intention to stop smoking when their awareness of responsibility and anger have been activated. Finally, implications were discussed how to interpret the mediating effects of awareness and emotions on news framing effects mechanisms and how to apply the results in the development of anti-smoking education programs.
This study was carried out to explore if the framing effect was mediated with cognition(thought) and emotion(feeling). An between-subject design experiment was conducted with 203 high school students applying tobacco litigation reports. The result showed that news emphasizing the desire and immorality of tobacco companies significantly affected the assessment of anti-smoking policies and the practice of non-smoking behavior. And the framing effect of news emphasizing high intention of tobacco companies was discovered through the awareness of their responsibility and good anger toward them. In other words, it was found that news emphasizing high intention of tobacco companies influenced news readers’ favorable evaluation of anti-smoking policy through vitalizing the recognition of responsibility and the experience of anger. In addition, smokers have increased their intention to stop smoking when their awareness of responsibility and anger have been activated. Finally, implications were discussed how to interpret the mediating effects of awareness and emotions on news framing effects mechanisms and how to apply the results in the development of anti-smoking education programs.
목차
1. 문제제기
2. 기존 문헌 연구
3. 연구문제
4. 연구방법
5. 연구결과
6. 결론 및 논의
2. 기존 문헌 연구
3. 연구문제
4. 연구방법
5. 연구결과
6. 결론 및 논의
프레이밍 효과 메커니즘
정서의 인지 이론
감정 이론
선한 분노
책임소재
담배소송
framing effect mechanism
cognitive theory of emotion
emotion theory
good anger
accountability
tobacco litigation