전체 제목 저자 출처 학회/발행처
‘중용’을 통한 자유주의와 공동체주의 언론의 반성적 절충 | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
이 논문은 한국 언론이 스스로의 이념적 편향성을 극복하고 상호이해에 바탕한 시민사회의 통합을 유도하기 위해서는 다원성에 기초한 자유주의와 공공선을 근간으로 하는 공동체주의 언론관의 반성적인 절충을 꾀할 수 있는 유가 사상의 ‘중용’(中庸)을 직업적 가치 덕목으로 삼아야 한다고 주창한다. 이는 여러 관점들을 잘 아울러서 언제 어디서에서나 어느 편으로도 치우치지 않고 가장 알맞고 가장 올바르며 가장 조화로운 상태를 유지하고자 하는 유가의 ‘중용’ 사상이 궁극적으로는 절차적 정당성을 강조하는 자유주의와 공공선의 덕목을 중시하는 공동체주의 언론관의 화합적인 병립을 유도할 수 있기에 사회적 협력과 합의를 가능케 하는 윤리 기반으로서 절차적 민주주의와 가치적 민주주의의 상생을 추구할 수 있기 때문이다. 연구자들은 특히 존 롤즈의 ‘중첩적 합의’와 ‘반성적 평형’이라는 개념이 중용 사상의 구현을 유도하는 도구적 원리를 내포하고 있다고 보고 ‘중첩적 합의’와 ‘반성적 평형’을 절차적 규범으로 상정하는 중용 사상이 언론인의 자기 검속 원리로 작용하는 것은 물론, 제도로서의 언론을 포함해 사회 전반으로 확장됨으로써 언론이 상호 이해와 상호 호혜에 기반한 민주주의를 구현하는데 중추적인 역할을 수행할 수 있다고 인식한다. 이에 본고에서는 다원성에 기초한 자유주의 가치관을 이상적 언론 구현을 위한 ‘제1의 원리’(‘선행 원리’)로, 또 공공선에 근간한 공동체주의적 가치관을 ‘제2의 원리’(‘후행 원리’)로 규정해 두 원리를 동시에 만족시키고자 의도하는 중용 저널리즘이 언론인 개개인은 물론, 언론 조직을 아우르는 공적 보편 이념으로 확산될 경우, 사회적 갈등을 조장하는 ‘분열의 공론장’은 줄어들고, 신뢰를 기반으로 한 ‘화합의 공론장’이 형성될 수 있다고 간주한다.   This paper insists that the Korean journalism ought to position the Doctrine of the Mean by Confucianism as its professional virtue in news making which can conduct the reflective reconcilement between the liberalism and communitarianism in order to overcome its ideological skewness and in order to lead the social integration grounded on public reciprocity among citizens. This is because the doctrine of the mean, which aims to keep the most proper, the most rightful and the most harmonious status, could lead the reconciliatory compatibility of the liberalism and communication each of which focuses on the freedom of thought and the value of public good, and this reconciliation might induce the coexistence of the process-oriented democracy and the value-oriented democracy as the ethical foundation which enables the social corporation and societal consensus. This essay considers that the concepts of the ‘overlapping consensus’ and the ‘reflective equilibrium’ by John Rawls contain the thought of the Doctrine of the Mean, and believes that these concepts led by the Doctrine of the mean needs to be played as the principle of self-regulation for individual journalists and needs to be spread to the journalistic institutions and to the society in order to contribute to establish the democracy based on mutual understanding and reciprocity. The researcher believes that if the Doctrine of the Mean Journalism, which seeks the coexistence and the symbiosis of the liberalism and communitarianism, is proliferated to individual journalists and the institutions of journalism as the public ideology, it leads the shrink of the ‘segmental public sphere’ aggravating social conflicts and the formation of the ‘harmonious public sphere’ encouraging the credibiltiy among social members.
Reframing of Outgroup : How Activists Mobilize Civic Engagement | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
This study aims to explore how advocacy NGOs leverage outgroup representation and take appropriate action cues to mobilize civic engagement in a social movement. The 2×2 experimental study (N = 353) measured the impact of different outgroup representation types (abstract vs. specific) and message frames (why? frames vs. how? frames) upon group solidarity and readiness to join in collective action. The study"s findings suggest, firstly that the representation of outgroups moderate the relationship between ingroup solidarity and civic engagement, with this effect increased when respondents are exposed to a specific outgroup representation than when exposed to an abstract one; and secondly that under the suggestion of an abstract outgroup, respondents are more responsive to how? messages, while under the suggestion of a specific outgroup, they are more receptive to why? messages. The current study helps us to rethink the role of outgroup representations and message frames, which can help to bridge group boundaries and trigger a pool of individuals to take their action.
A Study on Internal Communication factors as Determinant of Organizational Health : Evidence from Small and Medium-sized Enterprises (SMEs) in Vietnam | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
After the economic reform in the 1980s, the Vietnamese government began to restructure state-owned enterprises (SOEs) to accelerate private sectors and opened the market to facilitate commerce and foreign investment. As a result of this policy, the number of small and medium-sized enterprises (SMEs) has been increasing at a rapid pace for the last decade. On the downside, however, as Vietnam is deeply integrating into the global economy and the trend of globalization is on the rise, a wide range of multinational corporations (MNCs) have entered Vietnam to seek new business growth opportunities and to compete with local SMEs. This intensifying competition poses a threat to the overall performance of domestic SMEs. Meanwhile, there is little interest in organizational health in the field of communication. This study is, therefore, to examine the important factors of internal communication which are related to organizational health of SMEs in Vietnam. The results indicate that workplace communication and goal alignment are two significant dimensions of organizational health of SMEs in the context of Vietnam while transformational leadership and employee well-being are unrelated to health of local SMEs. These findings would provide managerial implications to the top management of SMEs as well as contribute to the extant literature on organizational health within the domain of human resource management and communication research. Based on these findings, this study has given insightful recommendations to practitioners with a focus on enhancing the corporate communications and fostering the fit between employees and organizational goals besides improving the mental illness for employed staff.
Three Models for Persuasive Effects of Source Expertise : The Heuristic Cue Model, the Evidence Model, and the Moderator Model | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
Three models for the effect of source expertise on attitude change, the heuristic cue model, the evidence model, and the moderator model, were identified and tested. To test predictions based on those models, the effect of source expertise on attitude change and on perceived message-effectiveness were examined with different numbers of supporting arguments and different levels of task importance. The main findings of two studies (total N = 342) are that for low task-importance, as the number of supporting arguments increased, perceived message-effectiveness increased then stabilized, and for high task-importance, as the number of supporting arguments increased, the difference in perceived message-effectiveness between high and low source expertise increased. The evidence model and the moderator model received support.
Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
Guided by the Persuasion Knowledge Model, which focuses on people’s awareness of attempts to persuade them, this study assesses the effectiveness of a media advocacy strategy for debunking the motives attributed to tobacco company corporate social responsibility programs (TCCSR). It does so by examining, first, the extent to which news frames influence perceptions of TCCSR and, second, the mechanisms through which they do so. In South Korea, where the smoking rate is high, experiment data were collected from college students, a demographic heavily targeted by TCCSR. Results show the following: First, a news story framing a TCCSR program as self-serving generated more negative attitudes toward the tobacco company and higher perceptions that its CSR program had an inappropriate persuasive intent than a story framing the program as prosocial. Second, perceptions of prosocial motive TCCSR were negatively related to persuasion knowledge, and perceptions of self-serving motive TCCSR were positively related to persuasion knowledge. Third, persuasion knowledge had a negative impact on attitude toward smoking as a general behavior (ATTs) by way of attitude toward the tobacco company (ATTtc). Last, perceptions of CSR motives had significant indirect effects on ATTtc and ATTs. Theoretical and practical implications for countering tobacco marketing messages are discussed.
Shared Vulnerability as Transformative Energy in the Age of Covid-19 : What can and should communication researchers do? | 2020.06.25
기타 | 한국언론학회 (한국언론학회)
온라인 먹방(먹는 방송, Mukbang)의 댓글 연구 : 식행동 관련 인식에 대한 빅데이터 분석 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
본 연구는 인기 온라인 먹방(먹는 방송, Mukbang) 콘텐츠가 시청자들의 건강하지 않은 식행동에 어떻게 영향을 미치는지 댓글 반응 분석을 통해 살펴보았다. 2018년 7월부터 2019년 6월까지 업로드된 인기유튜브 먹방 영상물 36편에 달린 시청자 댓글 총 72,721건을 수집 분석하였다. 수집된 댓글 반응의 표현적 특징과 주요 단어에 따른 댓글 내용의 차이를 살펴보고, 고열량 저영양 음식 노출 여부에 따른 댓글 내용의 차이, 건강하지 않은 식행동 노출 여부에 따른 댓글 내용의 차이 등을 살펴보고 시사점을 도출하였다. 분석 결과, 온라인 먹방에 달린 시청자 댓글들은 식욕과 식행동에 대한 긍정적인 태도 표현을 나타내고 있었다. 하지만 고열량 저영양 등 건강하지 않은 식품이나 빨리 먹기 많이 먹기 등 건강하지 않은 식행동 장면에 대해서는 시청자들이 식품 섭취 욕구의 긍정적인 인식과 더불어 부정적 혐오의 표현도 함께 나타났다. 한편, 온라인 먹방 유튜버에 대한 호감도와 대리만족의 표현들 역시 빈번하게 관찰되었다. 본 연구는 온라인 먹방 콘텐츠가 시청자 인식에 미치는 영향력을 보여주는 동시에 온라인 먹방 유튜버들에게 사회적 책임 의식에 대한 시사점을 제시해준다.   The purpose of this study was to examine viewers" comments on how popular online eating show (Mukbang) videos influence viewers" perceptions and lead to unhealthy eating behaviors. So far, previous studies have focused on the currently widespread phenomenon of Mukbang and qualitative interpretation of viewers’ experiences. However, not many studies have investigated viewers" actual conscious responses to Mukbang content. To examine how online Mukbang content influences viewers" perceptions of unhealthy eating behavior, it was necessary to explore viewers" comments according to the characteristics of the content. This study is differentiated from previous Mukbang-related studies because it investigated viewers" comment responses on popular online Mukbang content with big data analysis. This study posed three research questions as follows: first, what are the most frequently used expressions in online Mukbang content comments? Second, are there any differences between the comments for healthy food eating content and those for unhealthy food eating content? What is the commenters" favorability toward Mukbang YouTubers? Third, are there any differences between the comments for healthy eating behavior content and those for unhealthy eating behavior content? What is the commenters" favorability toward Mukbang YouTubers? A total of 72,721 viewer comments on thirty-six popular YouTube Mukbang videos uploaded between July 2018 and June 2019 were collected and analyzed. The expressive characteristics of the collected comment responses, comments related to the exposure of unhealthy eating behavior, and comments related to the favorability of Mukbang YouTubers were examined. This study found that viewer comments showed an overall positive response regarding Mukbang videos" influence on eating behavior and appetite. However, viewer comments were negative as well as positive on both Mukbang videos including unhealthy eating behavior and food. Expressions of favorability toward popular Mukbang YouTubers were also observed. This result is similar to previous studies that showed that food and eating behavior media content could influence viewers" unhealthy eating behavior. However, this study showed viewers" negative expressions as well as positive expressions on unhealthy eating content, suggesting differentiated insights from other studies. It could be interpreted that Mukbang content including healthy eating behavior is more popular with viewers. Meanwhile, the favorability and frequent response expressions toward online Mukbang YouTubers show a similar result with previous studies - Asian Mukbang viewers tend to watch content based on the attractiveness of the YouTuber. It could be assumed that popular YouTubers" food decisions and eating behavior scenes could influence viewers" eating behavior. Finally, this study shows the influence of online Mukbang videos and provides essential insights into Mukbang content creators in the area of social responsibility.
푸코의 통치성으로 살핀 한식세계화 담론 : 문화정책, 한식문화관, 미디어 재현을 중심으로 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
한류의 선풍적 인기와 더불어 한식 또한 세계적 관심을 받고 있다. 이로부터 자극받아 가시화된 한식세계화정책은 이명박 · 박근혜 정부뿐만 아니라 지난 수십여 년 간 국가의 주요한 문화산업 정책의 일환으로 연속적으로 추진된 담론체계이다. 본 연구는 한식세계화정책의 이면에 신자유주의 통치성이 자리한다고 주장한다. 신자유주의 통치성은 비단 국가의 정책 집행뿐만 아니라 자기 통치를 내면화하는 개인의 자발적 참여를 요청한다. 이 논문은 경제적 이윤과 효율을 추구하는 한식세계화정책이 어떻게 신자유주의 통치성과 맞물리며 자율적 개인을 통한 국가의 원격 통치를 수행하는지를 다양한 사례를 통해 분석한다. 이를 위해 한식 담론의 역사적 변천, 한식을 정의하고 공인하는 한식문화관의 전시전략, 한식 관련 미디어 재현을 분석하여 한국 사회가 신자유주의 통치성 체제로 변화되고 굴절되며 유동하는 모습을 한식세계화를 매개로 가시화한다. 한식세계화정책 속에서 확인되는 신자유주의 통치성은 경제 외적 요인으로 여겨지던 가족, 공동체, 음식문화까지 경제의 영역으로 재편하였으며 그 결과 개인과 집단을 스스로 책임지고 행동하며 통치하는 기업가적 주체로 정비하였다.   Korean food is coming into vogue as the popularity of the Korean Wave continues to swell. The globalization of Korean food has been one of the goals that the Korean government has pursued through significant cultural policies for the past two decades. The governmental policies for the globalization of Korean food were based on the discourses of soft power that attempt to transform everyday food culture into a cultural industry. Both the Korean Food Culture Center and Korean food-related media content have contributed to the formation of a Korean food globalization discourse. Neoliberal governmentality has enabled the government-led Korean food globalization project to be maintained and reinforced despite numerous controversies and criticism. Foucault’s governmentality addresses not only the political structure or analysis of state management but also an overall way of guiding individual or group behaviors. For neoliberal governmentality to be effectively implemented, the voluntary participation of individuals who internalize self-government is essential. By using various case analyses, this paper examines how the Korean food globalization project, which pursues economic success and efficiency, is placed in the neoliberal governmentality and government at a distance by reinforcing autonomous individuals. First of all, this study explores the historical process in which the structure of Korean society has been transformed into a neoliberal system as it reconstructed around the economic government. With the deepening policy of globalization of Korean food, the past decades were able to witness the expanding and tightening of a neoliberal government. This study discusses how the knowledge of Korean cuisine is constructed and disseminated through an institution such as the Korean Food Culture Center. Social and spatial analysis of a museum provides insight into how knowledge construction plays a crucial role in shaping the mindset of the neoliberal citizen. Lastly, the study also discusses how neoliberal governmentality is reproduced by the media. In the age of globalizing Korean food, neoliberal subject practices ‘conduct of conduct’ or counter-conduct in terms of Foucault’s concept of governmentality. It is essential to analyze the power relationships among the nation, market, and individual in the implementation of the governmental policies for the globalization of Korean food. The detailed inquiry of the historical development of the Korean food globalization policy, the construction of the Korean Food Culture Center, and Korean food-related media discourse determines how Korean society has been transformed into neoliberal governmentality. Neoliberal governmentality has transformed the family, community, and food culture, which were considered external factors of the economy, into the realm of the economy. As a result, the policy reorganized individuals and groups into entrepreneurial subjects who are responsible, acting, and governing themselves. Based on these findings, we encourage further research to investigate the connection between cultural policy and governmentality.
포털 뉴스 발행시간을 통해 본 언론사 뉴스 생산 관행 : 2000년부터 2017년까지 네이버 뉴스 데이터에 대한 탐색적 분석 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
본 연구는 온라인 뉴스 도입이 종이신문 생산 시스템을 보유하고 있는 언론사의 기사 생산 프로세스를 어떤 방식으로 변화시켰는지를 살펴본다. 이를 확인하기 위해 네이버 포털이 온라인 뉴스를 서비스한 2000년 5월부터 2017년 2월까지 종이신문을 보유한 언론사 뉴스 데이터 49,785,412건을 수집하여 포털 뉴스 발행시간 변화를 살펴보았다. 연구 결과는 온라인 뉴스 초기에는 특정 시간대 기사를 집중송고하는 패턴이 두드러지게 나타났지만 이후 상시 기사 작성이 일상화되며 M자 형태의 기사 송고 패턴을 보인다는 사실을 확인할 수 있었다. 하지만 개별 언론사를 살펴보았을 때 여전히 종이 신문 마감 주기를 바탕으로 하는 집중송고 경향을 유지하는 경향도 발견되었다. 데이터에 대한 해석을 위한 심층 인터뷰는 온라인 뉴스의 도입이 종이신문 기사와 함께 이루어지는 상황에서 기자의 업무 부담이 증가하는 현실을 보여준다. 그럼에도 여전히 많은 언론사가 뉴스 발행의 중심을 종이로 잡고 있으며 온라인 뉴스가 시작된 지 오랜 시간이 지났지만, 온라인 전환은 아직 갈 길이 멀다는 결론을 제시했다.   This study empirically explores how news organizations" online publishing practices have changed since Naver participated in online news distribution. South Korean newspaper companies heavily depend on the Naver portal for referral traffic. This has caused a variety of problems in the news environment. These problems with portals have mainly been discussed in terms of journalism ethics. Although there have been many discourses regarding the impact of online news, it has rarely been explored how news stories are actually being updated online. Therefore, this study focused on the changes in online news publishing practices involving the portal. As an exploratory study, it provides insight into how the portal has influenced the news distribution environment. The eleven daily newspapers (i.e., Kyunghyang, Kookmin, Naeil, Donga, Munhwa, Seoul, Segye, Chosun, Joongang, Hankyoreh, and Hankook), the six economic newspapers (i.e., Seoul Economy, Asian Economy, Financial News, Korean Economy, and Herald Economy), and the seven sports newspapers (i.e., Sports Donga, Sports Seoul, Sports World, Sports Chosun, Sports Hankook, and Daily Sports) were selected for analysis. Furthermore, to compare the publishing patterns, this study included three wired services (i.e., News 1, Newsis, and Yonhap News), which do not have print versions. The total number of articles was 49,785,412. In addition to the data from the portal, this study used the press directory to investigate the changing workforce of news outlets. The results of the study confirmed that, in the early days of online news, there was a prominent pattern of intensively publishing news articles during a certain time of the day. As live reporting has become routine, the prominent pattern has been alleviated. In the early days of online journalism, news organizations with a printed paper showed a concentrated publishing pattern. However, after the portal become dominant in online news distribution, daytime online news publishing became generalized. The data shows that, in the early days of the portal, daily newspapers published online between 6:00 pm and 8:00 pm, after editing of the printed paper closed. Now, the proportion of daytime publishing has increased. However, some media outlets still give weight to the paper news cycle, which maintains the concentrated news publishing patterns. In-depth interviews show the increasing burden on journalists" jobs when the production routine of online news does not replace the paper-centered news production routine. Journalists addressed the point that many media outlets still hold the paper news at the center of news publishing. It has been a long time since online news was adopted in South Korea. However, the data and in-depth interviews revealed that the online transition has a long way to go. As exploratory research based on empirical data, this study provides the basic data for further research regarding the impact of digital transformation on journalism.
존 스튜어트 밀의 개별성 제고를 위한 대화 형식으로서의 토론의 자유 | 2020.05.18
기타 | 한국언론학회 (한국언론학회)
존 스튜어트 밀은 자유론에서 생각의 자유와 토론의 자유는 분리될 수 없는 영역이라고 서술하고 있다. 밀의 자유론의 원칙은 자기 자신에 관련된 영역에 대해서는 절대적인 자유를 보장해야 하며 타인에 관련된 영역에 대해서는 타인에게 해를 끼치지 않는 범위에서 자유를 허용해야 한다고 주장하고 있다. 이런 맥락에서 본 논문에서는 토론의 자유가 타인에 관련된 영역임에도 불구하고 왜 자유를 허용해야 하는지에 대해, 밀의 공리주의의 원칙인 개별성 제고와 토론의 자유의 관계에서 바라보았다. 밀이 최고의 덕목으로 삼고 있는 진보하는 개인을 위해서는 표현의 자유와 그러한 표현들을 중심으로 한 토론이 이루어져야 한다. 방향성을 가진 표현의 자유는 사람들이 자유롭게 자신의 지력과 판단력을 증진 시킬 수 있는 필요조건이며, 이러한 필요조건이 열매를 맺기 위한 사회 분위기가 매우 중요하다. 이를 위해 밀은 사람들 간의 소크라테스의 대화법 형식의 열린 커뮤니케이션을 강조하였다.   This paper tries to find out the reasons for the freedom of discussion by John Stuart Mill. Mill argues that the freedom of thought and freedom of discussion are inseparable. This research poses the following research question: Why did Mill strongly argue the freedom of discussion? To approach this question, this paper looks at the relationship of the promotion of individuality which has been suggested by Mill for both utilitarianism and dialogue. Mill warns the phenomena of conformity to follow the opinions of majority without thinking by themselves in democracy. He wants people to make own judgments by themselves. In order to do that, people have to develop their own intellectual capacity. To have a discussion of the development of individual, unlike most liberal philosophers, he employs the concept of individuality borrowed from romanticism. The concept of individuality plays a great role in Mill’s developing his reasoning for the magnitude of the liberty of discussion. The concept of individuality is the place where individual and society meet together to influence each other. Also, Mill describes that the thoughts are patterned by the language unlike most Enlightenment thinkers. Most Enlightenment thinkers argue that the pattern of thought and the use of language are totally different. However, Mill suggests that the pattern of thought is greatly influenced by the use of language. In this context, Mill highlights that the freedom of thought is greatly influenced by the use of language. Therefore, the freedom of speech is very important in guaranteeing the freedom of thought. Furthermore, Mill develops the importance of freedom of discussion to develop individuality. Through exchanging opinions with others, individual can get the grasp of the shortcoming of his/her own opinions because people have to have bias as well as logical fallacy. Mill says that the dialogue by Socrates has been a remarkable method and epistemology for reaching the truth. Mill highlights that there have been two kinds of discussion, eristic and dialogue at his time. He recommends dialogue rather than eristic communication because eristic communication tries to find out the method to win over others’ opinions. However, dialogue tries to find out one"s own errors through the comparison with other arguments. From the perspective of the mode of communication, Mill proposes that the freedom of discussion, dialogue, has to be guaranteed to promote individuality. Mill does not put an emphasis on the finding of the truth, rather he highlights the process of going to the truth. In this context, the freedom of discussion based on Socrates dialogue is to reflect the importance of the process rather than results.
자료 제공처