전체 제목 저자 출처 학회/발행처
위험가능성 인식 유형에 따른 예방행동에 대한 예측효과 검증 | 2022.05.13
기타 | 한국언론학보 (한국언론학회)
Perceived risk likelihood has been considered to be one of the key factors that predict engagement in health protective behaviors. However, existing studies on perceived risk likelihood and preventive behaviors have used a mixture of concepts, including perceptions of absolute (i.e., one’s overall chances of experiencing the risk) versus comparative (i.e., one’s relative chances of experiencing the risk compared with other people) risk likelihood, and perceptions of conditional (i.e., likelihood estimated under a condition that specifies future inaction on health behaviors) versus unconditional (i.e., likelihood that does not specify future behavior engagement) risk likelihood. Therefore, this study aimed to untangle the mixed conceptualization and past findings by examining the relationshipsbetween each type of perceived risk likelihood and preventive behaviors. We first reviewed the rationale for the causal relationships between each type of perceived risk likelihood and preventive behaviors, and critically analyzed the method for verifying the effects of perceived risk likelihood. Based on the review and critical reasoning, we hypothesized that conditional absolute risk perception better predicts preventive behaviors in the face of health risks with obvious negative consequences like infectious diseases, in comparison to other types of risk perceptions, including unconditional absolute risk perception and comparative risk perception. We further hypothesized that conditional absolute risk perception is positively associated with preventive behaviors and unconditional absolute risk perception, while engagement in preventive behaviors has negative effects on unconditional absolute risk perception when the effect of conditional absolute risk perception is controlled for. A survey was conducted online in the context of COVID-19 with 445 adults aged 20 to 69 in Korea. The results supported both hypotheses. First, we found that among the various types of perceived risk likelihood assessed in the survey, conditional absolute risk perception best predicted COVID-19 preventive behaviors. Conditional absolute risk perception showed the highest correlation with preventive behaviors compared to unconditional absolute risk perception, direct comparative risk perception, and indirect comparative risk perception, and had the highest predictive power for preventive behaviors. Second, we found that conditional risk perception reduced unconditional risk perception indirectly by increasing preventive behaviors. These findings suggest that conditional absolute risk perception should be used to accurately measure risk perception and increase predictive power for preventive behaviors. This study has important theoretical implications for resolving inconsistencies in findings on the predictive power of different types of perceived risk likelihood on preventive behaviors. This study also has practical implications for health message design in strategic communication during infectious disease outbreaks.
임진왜란 원인과 책임에 대한 귀인 프레임 구성 | 2022.05.13
기타 | 한국언론학보 (한국언론학회)
This study investigated how Ryu Seong-ryong's Jingbi-rok framed the attribution of the cause of the Imjin War and the responsibility for overcoming it. To this end, we first reviewed whether this text met the conditions of news from a journalistic perspective, and then set up research questions regarding the cause(or failure) of war and the responsibility for overcoming it, and how the attribution of responsibility appears according to the type of article. Our content analysis showed that Jingbi-Rok has a script structure following the 5W1H principles, a rhetorical system using analogies,and a spatial-temporal frame. Through the frame analysis of Jingbi-Rok as news text, we presented some theoretical implications. First, the text analysis of Jingbi-Rok confirmed the framing theory that media selectively chooses, emphasizes, and elaborates the values, virtues as well as weaknesses, and strengths upheld by society. Second, the content analysis revealed that when dealing with problems regarding social conflicts, the media presents the definition of the problem, its cause, moral evaluation of the actor, and a frame for solution. Third, the analysis showed the theoretical fact that the media selectively frame the causes and responsibilities of disasters according to the situation. Fourth, the frame of responsibility for a disaster presented by the media was established and interpreted differently depending on the political system, such as a monarchy. Fifth, the existing theory that the media use frames from the perspective of the country's own interests when dealing with international conflicts was also confirmed. Lastly, the analysis of Jingbi-Rok showed that the attribution of responsibility is different depending on the type of news text. In other words, in episodic texts, individuals were considered to be more responsible, while in thematic texts, there was a tendency to attribute more responsibility to the organization or country. Moreover, this study showed some realistic implications as well. Above all, the proportion of attribution to causing war appeared in the order of international, individual, and organizational levels. Second, as for the international level, the cause was powerful enemy and impractical diplomatic relations and at the individual level, the king's failure to use human resources properly, and the incompetence of generals and other military officials who ran away while neglecting their duties turned out to be the cause of failure. At the organizational level, the dysfunction of the administration was the cause. Third, the attribution for overcoming the war showed a high ratio on the individual level such as central management's tactical strategy, general’ exemplary attitude, voluntary cooperation of the people, and the king's efforts to overcome the crisis. Fourth, the king’s responsibility was not fully addressed considering that the war broke out under a monarchy, where the king makes all the decisions. Fifth, it presented strategic implications for what to prepare for and how to respond to national disasters such as war. Lastly, based on the fact that psychological group thinking had led to a catastrophe, it evoked the importance toword communication of the public as well as organizational communication within the government. By analyzing Jingbi-Rok from a journalistic point of view, this paper suggested the possibility that historical records can be studied by applying modern journalism theories
의약품 부작용 메시지의 구조 및 표현과 복약 비이행 의도 | 2022.05.13
기타 | 한국언론학보 (한국언론학회)
Medicine messages are disclosed to the public in the form of written information through legal procedures. They are delivered to recipients through various channels. The recipients perceive the efficacy and side effects of medication through these messages and communication channels. This perception can affect their medication behavior. Therefore, understanding how messages related to side effects in written medicine information are perceived by recipients may be a starting point for solving global public health problems, specifically the problem of medication non-adherence. Based on these problems, this study analyzed how current written medicine information is perceived by recipients. In current study side-effect message factors were divided into structure and expression of the message. The message structure was designed with attention-distributed and integration types, and the message expression was designed with numerical and verbal expressions. The intention toward medication nonadherence and the message effect path were analyzed according to the message factors. The results indicated that the side-effect message structure affected medication non-adherence mediated the cognitive load. Furthermore, the expression of the side-effect message affected medication non-adherence, which mediated the perceived likelihood of side effects. Specifically, when body organ information was included in the side-effect message, the intention toward medication nonadherence increased along with the increase in the cognitive load, and when the perceived likelihood of side effects was verbally expressed, the intention toward medication non-adherence was overestimated. Theoretically, this study expanded the cognitive load theory and anchoring effect to include side-effect messages. Specifically, the mechanism of perception of distorted side effects was explained by cognitive load and the anchoring effect. These attempts are meaningful in that they analyzed medication non-adherence, which is a problem in the practical field, as a communication process between written medicine information and the recipient. They verified the theoretical validity of the message effect. In practice, this study empirically verified the improvement draft in the foreign written medicine information section and proposed the direction of medicine messages to policy makers of health institutions. It also verified the relationship between medicine messages and medication behavior to provide meaningful insights to field medical and pharmaceutical experts. This study demonstrated that side effect message structure and expression on the written medicine information can impair message recipient health outcomes. Currently, in Korea, despite the difference in the ability of the general public and experts to understand health information, they are exposed to the written medicine information in the same form. However, the United States, Europe, and Australia distinguish between medicine information written for medical professionals and that written for patients. Therefore this study suggested the need for the improvement of written medicine information centered on the message recipient.
담론네트워크 분석을 통해 살펴본 언론보도에 대한 징벌적 손해배상 정책 논쟁 | 2022.05.13
기타 | 한국언론학보 (한국언론학회)
Introducing punitive damages for media reports has in recent years become a media policy agenda that extends beyond the scope of legal debate. Prominent policy actors such as members of the National Assembly, administrative agencies, media companies, and civic groups participated in the policy debate and expressed their policy beliefs. The core policy values, such as relief from media damage and freedom of expression, collided. This study aimed to analyze the structure of the media policy debate over punitive damages for media reports in the early 2020s. Discourse network analysis was applied to determine the structure of the policy debate and its evolution over time. This study collected remarks on punitive damages for media reports and conducted content analysis to form two-mode network data that connect policy actors and beliefs. Next, the policy debate was divided into three periods, and network analysis techniques were employed to the discourse networks from each period to examine advocacy coalition, central actors and beliefs. The results are as follows: First, the polarization of the discourse network was remarkable. Although the size and composition of the coalitions changed, the conflict between the coalitions continued. Rather than converging to either side, they maintained an out-of-equilibrium state. Second, policy actors expressed their policy beliefs in a variety of ways. Lawmakers belonging to the ruling party and administrative agencies promoted punishment compensation policies, while opposition lawmakers, media industries, and experts tended to oppose these policies. Third, convergence of opinion occurred in a local manner. Discussions and seminars were consistently held, in which policy actors with differing opinions participated. As a result, media organizations, which consistently express opposing beliefs throughout the first and second phases, expressed their conditional acceptance of punitive damages in the third phase. The ruling party accepted the conditions and proposed a revision of the bill. However, after then, the ruling party had attempted to forcefully push the bill without sufficient deliberation, facing much opposition and criticism. Through research on the topography of the policy debate, this paper confirmed that the attempt to reform the media without gaining sufficient consensus only resulted in backlash from stakeholders and could not draw out any meaningful agreements. This implies that in order to solve the media problem, journalistic norms and practices must be elaborated in order to articulate what it means to regulate ‘fake news’. The discourse network analysis was suitable for grasping the dynamics of the policy debate over awarding punitive damages for media reports. To examine media policy debates, it is necessary to apply the framework to other policy issues as well.
여성 골프 경기 하이라이트 영상에 재현된 섹슈얼리티의 은밀성 탐색 : 심층학습(Deep Learning) 객체인식(Object Detection)을 활용한 여성선수 간 비교 | 2022.03.22
기타 | 커뮤니케이션 이론 (한국언론학회)
본 연구는 미디어가 스포츠 경기를 중계할 때 여성의 신체적 특징을 어떻게 섹슈얼 리티로 재현하는지 살펴보는 연구이다. 기존의 연구들은 남녀 경기의 등장 비율 비 교 등 성별 차이를 주로 다뤄왔는데, 본 연구는 동일한 여성만의 경기에서도 선수별 신체 특징에 따라 미디어가 선수를 재현하는 방식이 다르다고 보고 이를 탐구하였 다. 특히 이러한 차이는 명확하게 드러나지 않고, 중계 화면에 각 선수의 신체를 드 러내는 세밀한 영상요소들 - 구체적으로 빈도, 재생 길이, 화면 점유 크기 등 ? 을 통해 은연중에 나타난다고 보고 분석하였다. 성적이 우수한 선수와 그렇지 못한 선 수의 영상 화면을 비교함으로써 여성 선수 사이에서도 경기력보다는 신체적 특징이 더욱 중요하게 다루어지고 있는지를 양적 지표를 통해 검증하고자 했다. 방법론은 컴퓨터 비전(Computer Vision) 분석 방법의 신체 감지 알고리즘과 인공지능 객체 인식 기법을 활용하였다. 구체적으로 2020년 팬텀클래식 여성 골프 경기의 유튜브 하이라이트 영상에 나타난 2명의 하이라이트 3편을 분석하였는데, 그 결과 두 선수 의 상반신이 화면에 나타나는 빈도는 유사했으나 신체적 매력도에 따라 화면에 등장 하는 길이에는 차이가 있었다. 화면에서 신체가 점유하는 크기를 살펴보니, 섹슈리티가 강조되는 선수의 화면은 그렇지 않은 경우보다 평균 약 2.5배 더 큰 것으로 나타났다. 또한 화면의 세로 길이는 유사하게 나타났지만 가로 길이는 신체 매력도 가 높은 선수의 화면에서 더 길게 나타나, 결론적으로 신체 매력도로 인한 화제성이 높은 선수일수록 신체가 더 앞으로 당겨진, 구체적으로 가슴이 강조된 영상 구도인 것으로 분석되었다. 본 연구 결과는 1개 대회의 하이라이트 영상 3편을 분석했다는 한계가 있지만, 지금까지 연구자가 질적 방법으로 직접 분석하여 수행되었던 영상화 면 연구를 인공지능 알고리즘을 활용한 양적 연구 방법으로 시도하여 구체적인 수치 로 표현했다는 실험적 연구의 의의와 함께, 운동경기 중계에서 여성 신체 섹슈얼리티 의 강조가 중계의 일환으로 내재된 은밀성을 가지고 있음을 밝혔다는 의의를 가진다.
정치적 이슈로 인한 가족 내 세대 갈등에 대한 자녀들의 대응 : 갈등과 모순, 그리고 대처의 유형 | 2022.03.22
기타 | 한국언론학회 (한국언론학회)
세대 간 대립은 정치, 경제, 사회의 각 분야로 점차 그 범위와 깊이를 더해가면서 주 요한 사회적 문제로 대두되고 있으며, 가족 내에서도 예외는 아니다. 가족 구성원들 의 전통적 역할 변화와 미디어 등 소통 채널의 다변화 등으로 인한 가치와 신념의 차이가 갈등의 주요한 배경으로 지목되고 있는 가운데, 이 연구는 가족 내 세대 갈 등을 자녀 세대가 어떻게 인식하고 대처하고 있는지 살펴보고자 하였다. 특히 정치 적 이슈가 가족 내부에 어떠한 갈등을 불러일으키는지, 그리고 이로 인한 부모와의 대립 상황에서 성인 자녀들이 보이는 태도와 대처 행동을 관계적 변증법 이론을 통 해 유형화하고자 하였다. 대학생을 대상으로 수행한 심층 인터뷰 결과, 자녀 세대가 경험한 갈등의 유형은 ‘암묵적 긴장’, ‘가식적 타협’, ‘적극적 대립’, 그리고 ‘노골적 충 돌’로 나타났다. 이어 부모와의 갈등을 통해 자녀 세대가 경험한 모순으로는 ‘미움과 안타까움’, ‘해야 하는 헛수고’, 그리고 ‘무의미한 말다툼’ 등으로 요약되었으며, 모순 에 대한 실천 유형으로는 ‘희망과 기대 버리기’, ‘이해하고 타협하기’, 그리고 부모라 하더라도 틀린 것이 있다면 갈등을 마다하지 않겠다는 ‘끝까지 다퉈보기’ 등이 발견 되었다. 결과적으로 자녀 세대는 대체로 정치적 갈등을 가족과 크게 상관없는 일 등 으로 축소하며 회피하는 경향을 보이고 있었다. 그러나 이러한 소극적 태도는 관계 에 부정적인 영향을 미칠 우려가 크며, 따라서 건설적으로 가족 간의 갈등을 해소할필요가 제기된다.
미디어 인공지능 : 컴퓨터 비전 관련 딥러닝 모델의 미디어 동영상 분야 적용 가능 성에 관한 연구 | 2022.03.22
기타 | 한국언론학회 (한국언론학회)
미디어 동영상 분야는 컴퓨터 비전 관련 딥러닝 모델을 활용해 연구 차원에서는 동 영상의 자동화된 내용분석을 수행하고 실무 차원에서는 미디어 분야의 디지털 전환 을 통해 서비스를 개선할 여지가 큰 영역이다. 이 논문에서는 미디어 동영상의 분석 과 생성에 활용도가 높은 비전 관련 딥러닝 기반 모델을 검토했다. 우선 다양한 모 델의 기축이 되는 알고리즘으로서 분류 모델로 널리 사용되는 합성곱 신경망(CNN) 과 순환 신경망(RNN), 생성 모델로 사용되는 적대적 생성 신경망(GAN)과 오토인 코더(AE), 사전 훈련 모델을 활용하는 전이학습을 살펴보았다. 다음으로 미디어 동 영상 영역에서 활용도가 높은 과업을 객체탐지, 행동인식, 사건탐지, 동영상 요약, 동영상 분류 등 5개 대분류와 객체탐지, 안면인식, 표정인식, 랜드마크 인식, 상품 인식, 행동인식, 자세추정, 이상탐지, 상황인식, 동영상 요약, 동영상 분류 등 11개 소분류로 제시했다. 이어 각 과업별 SOTA(state-of-the-art)와 벤치마크 데이터 셋을 소개했다. 끝으로 이러한 모델의 학문적, 실무적 활용 가능성을 제시해보았다. 본 논문은 수식이나 프로그래밍에 대한 지식이 없이 미디어 연구자나 미디어 서비스 기획자가 비전 분야 딥러닝의 큰 흐름을 파악하고 관련 모델을 직접 활용하거나 컴 퓨터공학 분야의 연구자 또는 개발자와 협업할 때 배경지식을 제공할 것으로 기대한 다. 또한 비전 관련 딥러닝이 발전함에 따라 미디어 인공지능 기반 동영상 빅데이 터 분석 시스템의 개발 가능성도 높아질 것이다.
코로나19 언론 보도와 백신 접종 의도 감염 취약성과 백신 부작용 취약성의 매개효과 | 2022.03.21
기타 | 한국언론학보 (한국언론학회)
This study is designed to look at the intention to get vaccinated against COVID-19, which is highly recommended as a way to end the pandemic through the Health Belief Model. In order to enhance COVID-19 vaccination intention, the safety of the vaccine and its public trust must be ensured. However, media coverage of the COVID-19 vaccine mainly shows its adverse effects that raise doubts and aggravate fear about its safety. Therefore, this study is designed to empirically understand how the media coverage affects people's perception of bCOVID-19 and the vaccine and, in turn, how this affects the intention to be vaccinated. The study uses the Health Belief Model of perceived susceptibility to COVID-19 as the main variable of the study to identify the intention of vaccination against the COVID-19. To this end, it presents news emphasizing the susceptibility of the COVID-19 infection and news emphasizing the susceptibility of COVID-19 vaccine in order to look at their perceived susceptibility with the intention of its vaccination. The study involved participants between the ages of 20 to 49, who had not previously been infected with COVID-19 or vaccinated. As a result, 226 data were collected, based on which an analysis on the parallel multiple mediator effects was conducted. The results of the study are as follows. The respondents who read news emphasizing the susceptibility of the COVID-19 infection increased their perceived susceptibility to the COVID-19, and such result had a positive effect on the COVID-19 vaccination intention. Therefore, the mediating effect of perceived susceptibility to the COVID-19 as a mediating variable was found to have a significant effect. In addition, the respondents who read news emphasizing susceptibility to the adverse effects of COVID-19 vaccine increased their perceived susceptibility to the adverse effects of the COVID-19 vaccine. Moreover, it had a negative effect on COVID-19 vaccination intention. Therefore, their perceived susceptibility to the adverse effects of the COVID-19 vaccine as a mediating variable had a significant effect. However, it was found that types of news as an independent variable did not affect the COVID-19 vaccination intention. The study looked at the influence of media reports during the pandemic and the effects on the COVID-19 vaccination intention with perceived susceptibility of the health belief model and cue to action. In a pandemic crisis such as the COVID-19, what kind of messages can be used to promote people's health behavior is as important as the influence of the media. The study results confirm that health-related media reports have a significant influence on people's actual health behavior intention. Therefore, this study will offer useful directions in recommending COVID-19 vaccination to the public.
장애인 유튜브 크리에이터들의 영상 제작 활동과 정동 체험에 대한 사례연구 들뢰즈와 과타리의 ‘정동’과 ‘양식-역설’의 사유를 중심으로 | 2022.03.21
기타 | 한국언론학보 (한국언론학회)
The purpose of this study is to explore the video production activities and affective experiences of YouTube creators with disabilities, and to explore the direction of alternative and paradoxical practices to overcome socially dominant perceptions about the disabled. To this end, we draw on Deleuze and Guattari’s and Spinoza’s thoughts on affect to analyze the affective experience in YouTube production activities. We then incorporate the notions of ‘bon sens’ and ‘paradoxa’ to discuss the problems in the dominant social perception of people with disabilities and explore alternatives to overcome them. The study involved YouTube creators with disabilities as research participants, and in-depth interviews were conducted focusing on cases of video production activities. As a research method, an instrumental case study of Steak was selected. First, we looked at the experience of social discrimination and exclusion from the disabled and the opportunity to produce YouTube videos. Research participants experienced discrimination and exclusion and felt a lack of social awareness. Unlike broadcasting, YouTube directly organizes, produces, and edits the lives of the disabled with less constraints in the range of themes. In addition, YouTube was not only a space for play and information delivery, but also included elements of communication, awareness improvement, and empathy through subscribers, comments, and communities. Second, the research participant analyzed the types of affect experienced through YouTube. The study participants experienced emotions of sadness from malicious comments and overload due to high expectations. Affect is a variation of emotions with mobility from sadness to joy and from joy to sadness. Accordingly, the study participants experienced transforming the emotions of sadness back into emotions of joy. Finally, the perception of the problems of social style and paradoxical practice through YouTube were analyzed. Some programs still perceived disability as being used only as a stimulating factor. Disabled people often appear in programs and movies, but still have not escaped the existing disability stereotypes. However, as various activities were possible through YouTube, the paradoxical practice of the disabled could be discovered. The significance of this study is to reveal the problems of social discrimination/exclusion and socially dominant ideas of the disabled through empirical examples through YouTube video production activities, and to find ways to realize the value of diversity and difference to overcome them.
토픽 모델링 분석을 통해 살펴본 세대 갈등에 대한 온라인 댓글 여론의 반응 | 2022.03.21
기타 | 한국언론학보 (한국언론학회)
This study focuses on the conflict between the young (20s~30s) and older (50s~60s) generations, which recently has been frequently reported in the news media. The purpose of this study is to explore the online public's perspective on this conflict by analyzing the comments found on news articles. The collected comments were categorized into five topics. The first topic was opinions on the younger generation, referred to as the MZ generation, which was perceived as an overly individual, selfish generation that tries only to assert their rights and complains without doing their jobs properly. The second topic was opinions on the older generation, exemplified by “bosses who unilaterally impose their thoughts,” and “bosses who only nag and unnecessarily emphasize gatherings.” The third topic, among the more noteworthy results confirmed by this study, was that the media is promoting generational conflict. The fourth topic was that the conflict between the young and old generations is not a new one and has existed in our society since ancient times, despite the passage of time. Finally, the fifth topic was the opinion that only some members of both generations experience or cause generational conflict, exemplified by “not all members of the older generation are Kkondae,” and “there are young Kkondaes even among the MZ generation.” To reduce generational conflict, it is necessary to find an appropriate way to share and communicate the sociocultural values and lifestyles experienced by each generation. According to the results of this study, generational conflict highlighted by the news media can be viewed as a problem occurring in some individuals or in the age difference related to the number of years of life. News media have the power to create social discourse and issue specific topics. The names and characteristics of specific generations mentioned in the news are highly likely to serve as a frame of reference for the public to understand them. In particular, it should be noted that excessive generalization of a specific generation can aggravate generational conflict by fixing stereotyped images and attitudes toward that generation. In addition, the results of this study are meaningful in terms of suggesting the role and influence of news comments. As shown in this study, it can be seen that news audiences actively and honestly express their opinions through comments regardless of the content of the article. Based on the above results, this study discusses the role of the media in achieving generational solidarity.
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