- 기아차 SOUL의 혁신적인 제품전략 -소비자의 soul을 움직이다-
- [나스미디어]2024년 11월 2025 디지털 미디어 & 마케팅 전망
- [메조미디어] 미디어&마켓 리포트_24년 6월
- [플레이디] 2025 광고·마케팅 트렌드 전망 리포트
- [2025년 7월] 2025 상반기 디지털 미디어 & 마케팅 결산
- [나스미디어] 2024년 11월 Meta 협력광고, 이커머스 시장의 게임 체인저
- [메조미디어] 2025 디지털 미디어 마일스톤
- 미디어&마켓 리포트_25년 8월
- 2024년 6월 미디어 이슈 리포트
- [인크로스]2025년 1월 미디어 이슈 리포트
Reframing the US-China Economic Competition: An Integrated Analysis Based on the IPS and W-S Models
자료요약
The United States (US)-China trade war, which formally escalated in 2018, has largely been interpreted through the narrow lens of zero-sum competition, focusing on punitive tariffs, trade deficits, and retaliatory economic measures. Such a perspective emphasizes conflict over cooperation and overlooks the structural economic complementarities between the two global powers. This paper advocates for a more comprehensive and strategic reinterpretation of the US-China economic relationship by adopting a national competitiveness perspective. Specifically, we utilize the Institute for Industrial Policy Studies (IPS) Model alongside the Weight-Sequence (W- S) Model to provide a multidimensional analysis of how both nations can achieve sustainable, mutually beneficial outcomes. The IPS Model offers a holistic framework to assess competitiveness at the national level. Meanwhile, the W-S Model explains how countries dynamically adjust their strategic emphasis between cost leadership and differentiation strategies across development stages. To substantiate our theoretical framework, this study examines three emblematic US firms that have successfully operated within the Chinese market: Apple, Walmart, and Tesla. Apple’s success illustrates how global differentiation?through branding, technological excellence, and product design?thrives by leveraging China’s cost-efficient manufacturing ecosystem. Walmart’s operations demonstrate how large-scale retail enterprises can benefit from sourcing efficiencies in China while introducing advanced retail management techniques. Tesla’s Gigafactory in Shanghai provides a compelling example of how American innovation and Chinese manufacturing scale can be synergistically combined to accelerate market penetration and technological diffusion. The analysis reveals a crucial insight: while the US possesses competitive advantages rooted in innovation, branding, and high-value differentiation, China maintains strengths in large-scale production, cost efficiency, and supply chain integration. Rather than perpetuating adversarial economic policies, both nations can enhance their national competitiveness by recognizing and strategically capitalizing on these complementary strengths. This approach fosters a win-win scenario, emphasizing cooperation over conflict and promoting long-term global economic stability.








