- 미디어&마켓 리포트_25년 8월
- [나스미디어]2024년 11월 2025 디지털 미디어 & 마케팅 전망
- 2022 주류 소비 트렌드 리포트
- 2024년 6월 미디어 이슈 리포트
- [인크로스]2025년 1월 미디어 이슈 리포트
- 기아차 SOUL의 혁신적인 제품전략 -소비자의 soul을 움직이다-
- [2025년 7월] 2025 상반기 디지털 미디어 & 마케팅 결산
- [플레이디] 2025 광고·마케팅 트렌드 전망 리포트
- [메조미디어] 2024 업종 분석 리포트 02. 화장품
- [나스미디어] 2024년 11월 Meta 협력광고, 이커머스 시장의 게임 체인저
Issues and Challenges of Qualitative Research Methods Education in Communication
자료요약
The current research undertook in-depth interviews with 13 undergraduates majoring in communication to explore how they understood qualitative research methods and how they perceive the value of the methods after taking a qualitative research methods course. Thematic analysis of the data showed that students identified in-depth interviews as valuable tools that provided honest answers from the people of interest. Students came to understand the strengths and uniqueness of each data-gathering method with their perception changed after taking the course. However, they still found qualitative research methods to be difficult and challenging. The findings suggest that contextual factors negatively influenced the students’ evaluation of qualitative methods; nonetheless, participants still wanted to learn qualitative methods well to boost their skills for the job market. Interviews also revealed that the knowledge and skills in quantitative research methods influenced students’ understanding and evaluation of the methods. Based on these findings, the current study suggests ways in which instructors could strengthen qualitative methods courses to gain more leverage in undergraduate programs. Topics for follow-up studies are suggested and their implications are discussed.
목차
ABSTRACT
METHODS
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
METHODS
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
#qualitative research methods#research education#communication curriculum#research methods education in higher educationresearch education








