경쟁 패턴 재구성을 위한 가중치 시퀀스 모델
한국경영학회 융합학술대회 | 한국경영학회 | 18 pages| 2025.12.15| 파일형태 :
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자료요약
This paper presents the Weight-Sequence (W-S) model as a new approach to strategic management, emphasizing the deliberate weighting and sequencing of actions to reshape the pattern of competition. Unlike traditional strategies that focus on the possession and utilization of unique resources or capabilities as argued in theories such as the Resource-Based View (RBV) of the firm, the W-S model advocates for the dynamic orchestration of the available resources in a carefully planned way to maximize their impact. This paper also develops the operationalization of the W-S model through the step-by-step strategies of 4B-Beat, Build, Broaden, and Bridge-illustrating how nations and organizations can enhance their competitiveness by strategically deploying their resources. By synthesizing historical precedents and contemporary practices, this paper shows that the W-S model, with its focus on the optimum allocation of resources with proper sequences, by adopting 4B strategies, can offer a robust framework for achieving sustainable competitive advantage.
목차
1. Introduction
2. The W-S Model: An Alternative Approach to Strategic Thinking
3. The 4B Strategies: A Step-by-Step Strategies of the W-S Model
4. Cases of 4B Strategies at the National and Corporate Level
5. Conclusion
#Weight-Sequence (W-S) model#4B strategies#National strategy#Corporate strategy#Sustainable competitive advantage
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