- [나스미디어]2024년 11월 2025 디지털 미디어 & 마케팅 전망
- [2025년 7월] 2025 상반기 디지털 미디어 & 마케팅 결산
- [플레이디] 2025 광고·마케팅 트렌드 전망 리포트
- [2025년 5월] 2025 NPR 요약보고서
- 기아차 SOUL의 혁신적인 제품전략 -소비자의 soul을 움직이다-
- [2024년 12월] 한 장이면 고민 끝! 2025 마케팅 이슈 캘린더
- [CJ?메조미디어] 2025 타겟?리포트_50대
- 조선-중앙-동아일보의 유사성과 차별성:1면 구성과 사설의 이념성을 중심으로
- [Case Study] 디지털 미디어 광고 사례
- [인크로스]2025년 1월 미디어 이슈 리포트
Supply-chain Inventory Management with Behavioral Consideration
자료요약
We develop inventory control strategies for a supplier who is selling a product to a group of newsvendors. Recent research in newsvendor experiments using human subjects revealed significant behavioral tendencies in the decision making processes for inventory management. If the supplier would incorporate these behavioral tendencies while managing her inventories, her costs would be significantly reduced. Using data from experiments, we estimate the possible reductions in supplier costs and determine the factors that significantly impact it. We observe a significant improvement in the supplier’s inventory decision if she estimates the demand distribution with a model that captures the anchoring tendencies instead of assuming aggregate randomness. As the model selection relies much on the data, it is an important task to determine whether the retailers are mean-anchoring, demand-chasing, both, or neither. In addition, we observe that the information about retailers’ behaviors is more beneficial for the supplier when the end-customer demands are more variable. It is certain that more precise information on the data will lead to a better inventory decision for suppliers. The information includes the retailers’ behavioral tendencies, individual-specific order behaviors, and the variability of end-customer demands.
목차
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Models
Ⅳ. Analysis
Ⅴ. Discussion
Ⅵ. Conclusion
References
Ⅱ. Literature Review
Ⅲ. Models
Ⅳ. Analysis
Ⅴ. Discussion
Ⅵ. Conclusion
References
#supply chain management#inventory control#behavioral operations








