In this study, the characteristic of the client`s choice for luxury hotels in Jeju Island was theoretically examined and restructured so as to fit the attributes of this study. And the effect of advertisement on choosing a luxury hotel in Jeju Island analysed, so that an affective way of advertising a hotel can be suggested. At the same time, the rate of the hotel clients with the intention to revisit the hotel, the percentage of the people who recommend it, and the overall image of the hotel are substantiated in a positivist manner. In this survey, the collected data was processed by the societal statistical program "SPAA 12.0 Package", and hypothetically substantiated. Then, the conclusion was drawn. The following statistical techniques were used to analyse the data of this study: