Corporate Social Responsibility as Strategic Crisis Communication in an Economic Crisis among Financial Service Organizations
한국언론학회 | 한국언론학회 | 44 pages| 2018.10.10| 파일형태 :
조회 839 다운로드 0
자료요약
This study investigated how U.S. financial services organizations (FSOs) changed the way they strategically used corporate social responsibility (CSR) messages as crisis management strategies in their advertising during and after the economic crisis of 2007-2008. Data for this study were collected by analyzing the content of 3,351 advertisements of five business and finance magazines published in the U.S. from 2005 through 2011. The 7 years were chosen in an attempt to identify changes in CSR messages before and during the economic crisis. The results of this study revealed three significant findings; (a) the economic crisis led to an increase in the use of CSR-focused advertising strategy across all FSOs rather than non-CSR strategy that was more frequently used before the crisis; (b) among the four CSR dimensions, economic responsibility dimension was far more frequently used before and during the crisis; and (c) however, each FSO used the dimensions in a different way based on the different nature of each one’s business. 
 
목차
Abstract
Introduction
Literature Review
Crisis management
CSR communication in a crisis
CSR message strategies
Methods
Results
Discussion and Implications
References
Economic crisis crisis management strategies corporate social responsibility financial services organizations
저작권 안내 및 사용범위와 규정
  • 위 정보 및 게시물 내용의 불법적 이용, 무단 전재, 배포는 법적으로 "금지되어" 있습니다.
  • 저작권 침해, 명예훼손 등 분쟁요소 발견시 하단의 “고객센터”를 이용해주세요.
  • 기타는 저작물의 등록자가 정하는 사용 범위와 규정에 준합니다.
  • 위 자료는 한국언론학회 가 저작권을 관리하고 있습니다.
자료 제공처