One of the issues which are frequently discussed but are not clearly answered is whether advertising provide adequate information needed by the consumers for their rational purchasing decision. Resnik and Stern (1977) developed an information classification system consists of 14 criteria to classify informative advertisements. The information classification system developed by them reflects characteristics of products and therefore makes multidimensional quantitative analysis possible. Many studies on information amount and information content in advertising utilized Resnik and Stern`s information classification system, because it provides a framework to comparatively analyze information communication and a useful tool for comparative study of international advertising. Identification of international differences in the information amount and information content is useful in planning whether to employ standardization strategy or differentiation strategy in international advertising.