Interesting Aspects of Theories for Media and Communication Studies: Opportunities as Reflected in an Old Hidden Gem
한국언론학보 | 한국언론학회 | 7 pages| 2024.08.07| 파일형태 :
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자료요약
Author argues that Murray S. Davis’s “interestingness” theory (1971) has been largely ignored in media and communication studies despite its significant influence in other social science disciplines, especially management studies. Davis sees “interestingness” as a primary factor in attracting public and professional attention to theories, and notably, even when those theories may not be true. Rejecting emphatically its use for promoting false theories, the author maintains that Davis’s theory, when used responsibly, offers surprising benefits to those engaged in theory-building in media and communication studies. As such, this hidden gem deserves to be better known in our discipline.
목차
ABSTRACT
HIDDEN GEM ONLY FOR SOME
THE REVEAL
CONCLUSION
REFERENCES
#Interestingness theory#Murray S. Davis#theory building#phenomenology#conceptual novelty
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