카페, 길거리 등에서 차별적인 언행이 쏟아집니다. 종교, 체형, 성적취향이 다르다고 말이죠. 또는 그저 싫어하기에 이유를 만들어내기도 합니다. 지나가는 사람들이 이를 저지하지만 온라인에서는 아무도 저지하지 않습니다. 현실에서 용납되지 않는 혐오 발언들이 온라인에서는 너무나 평범하게 내뱉어지고 있습니다. 이를 비판하기 위해 사회 운동가인 모니카 르윈스키와 뉴욕 시에 의해 만들어진 광고였습니다.

Advertising Agency:BBDO, New York, USA

Chief Creative Officer:David Lubars, Greg Hahn

Global:David Lubars

BBDO New York:Greg Hahn

Executive Creative Officers:Danilo Boer, Marcos Kothlar

Associate Creative Director:Bianca Guimaraes, Roberto Danino

Art Director:Bianca Guimaraes

Copywriter:Roberto Danino

Head Of Integrated Production:David Rolfe

Executive Producer:Angela Narloch, Persis Koch, Gloria Pitagorsky, James Dean Wells

Head of Music Production:Rani Zarina Vaz

Account Directors:Steven Panariello, Lindsey Cash, Carrie White

Account Executive:Nora Stanton

Planning Director:Christina Stoddard

Junior Brand Planner:Dexter Blumenthal

Engagement Planning Director:Yin Chung

Communications Planner:James Mullally

Influencer Manager:Lucy Bennett

Director Of Business Affairs:Bernadette Naughten

Production Company:BBDO Studios

Director:Win Bates

BBDO Studios Lead:Micha?l Gentile

BBDO Studios Manager:AJ Rowe

Edit:Work Editorial

Editors:Adam Witten

Producer:Jamie Perritt, Luis Martin

Color:The Mill

Finish:The Mill

Colorists:Fergus Mccall, Corey Brown

2D Assist:Kyle Zemborain

Mix:Heard City

Audio Mixer:Dan Flosdorf

Music:Human

Composer:Andy Bloch

Creative Lead:Andy Bloch