카드와 함께 보이는 이 동물들은 카드가 만료될 때쯤 멸종될지도 모르는 동물들입니다. 카드 만료일을 야생동물 보호가 중요하다는 인식을 높이기 위한 도구로 바꾼 것인데요. 이 인쇄광고는 MasterCard가 Conservation International과 협력하여 멸종 위기 종을 보호하고자 제작된 광고였습니다.
Advertising Agency: McCann XBC, United States of America
EVP, Global Executive Creative Director, McCann XBC: Pierre Lipton
GLOBAL ECD, CCO MCCANN EUROPE, McCann XBC: Adrian Botan
EVP, Executive Creative Director, McCann XBC: Cinzia Crociani
EVP, Executive Creative Director, McCann XBC: Pete Jones
VP, Creative Director, McCann XBC: Artur Lipori
VP, Creative Director, McCann XBC: Caro Rebello
Senior Art Director, McCann XBC: Marina Ferraz
Senior Copywriter, McCann XBC: Ana Miraglia
Associate Design Director, McCann XBC: Mook Phoungbut
Chief Client Officer, North America, McCann NY: Veronica Bertran
SVP, Group Account Director, McCann XBC: Mat Cunnell
SVP, Group Account Director, McCann XBC: Daniel Mize
VP, Account Director, McCann XBC: Jessica Deacon
Account Supervisor, McCann XBC: Ana Dellien
Account Supervisor, McCann XBC: Ryan McGee
Social Account Supervisor, McCann XBC: Esther Malinas
Assistant Account Executive, McCann XBC: Konner McCarley
EVP, Global Strategy Director, McCann XBC: Oriol Bombi
VP, Strategy Director, McCann XBC: Justin Ballheim
Social And Digital Strategy Director, McCann XBC: Emily Kearns
Senior Digital Strategist, McCann XBC: Kristen Levy
Senior Strategist, McCann XBC: Colleen Gleason
Community Manager, McCann XBC: Angelina Truchan
SVP, Senior Integrated Producer, McCann XBC: Wendy Leahy
Producer, McCann XBC: Liz O'Connor
Project Management, McCann XBC: Sunjoo Ryou
Production Company: Craft
Retouching: Fuze Image
Music: Jamute Audio
Chief Marketing Officer, Mastercard: Raja Rajamannar
EVP, North America Marketing And Communications, Mastercard: Cheryl Guerin
EVP, Global B2B & Product Marketing, Mastercard: Greg Boosin
SVP, Global B2B & Product Marketing, Mastercard: Dagmar Nedbal
SVP, B2B And Product Marketing, North America, Mastercard: John McDonald
SVP, Chief Sustainability Officer, Mastercard: Kristina Kloberdanz
VP, Corporate Sustainability, Mastercard: Jennifer Merli
Director, B2B & Product Marketing, Mastercard: Samantha Rodriguez
Director/Vice President, Digital Marketing, Social Media, Mastercard: Gregg Weiss
Manager/Director, US Digital And Social Marketing, Mastercard: Mita Menezes
Director, U.S. Digital Marketing, Mastercard: Nancy Walsh
US Product Marketing Lead, Mastercard: David Javitch
Senior Specialist, Product Marketing, Mastercard: Carmen Tortora
Brand Strategy, Experience & Design, Mastercard: Judy Vigiletti
US B2B Marketing, Trade Shows & Events, Mastercard: Melissa Pedrock
SVP, Communications North America, Mastercard: Will O’Connor
VP, Communications US, Mastercard: Sarah Ely
Director, Communications Global, Mastercard: Erin Goodhand
Manager, Consumer Marketing, Mastercard: Shelby Ladenheim
Associate Analyst, Mastercard: Brooke McKinnis
Senior Managing Counsel, Marketing & Communications, Mastercard: Joe Khanna
