광고정보센터 애드월드 커뮤니티

The Salvation Army Old Book Donation: Hands
# To you it's an old book, to him it's a new story.

두 사람이 들고있는 책이 수상합니다.
한 면은 너덜너덜한데 비해, 다른 쪽 면은 깨끗하네요.

말레이시아의 The Salvation Army Old Book Donation는
직관적인 비주얼을 통해 기부의 가치를 시각화하였습니다.

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Advertising Agency:Dentsu Utama, Kuala Lumpur, Malaysia
Art Director:Loo Kok Seng, Chow Kok Keong
Copywriter:Ted Lim, Charmaine Sankar, Lim Khai Xing
Creative Director:Chow Kok Keong
Print Producer:Wong Fok Loy
Photographer:Jesse Choo
Photography Studio:Untold Images