- [2024년 12월] 한 장이면 고민 끝! 2025 마케팅 이슈 캘린더
- [나스미디어]2024년 11월 2025 디지털 미디어 & 마케팅 전망
- [Case Study] 디지털 미디어 광고 사례
- 조선-중앙-동아일보의 유사성과 차별성:1면 구성과 사설의 이념성을 중심으로
- 기아차 SOUL의 혁신적인 제품전략 -소비자의 soul을 움직이다-
- 2023년 3월 매체력 평가 리포트
- [2025년 7월] 2025 상반기 디지털 미디어 & 마케팅 결산
- [인크로스]2025년 1월 미디어 이슈 리포트
- [2025년 5월] 2025 NPR 요약보고서
- [플레이디] 2025 광고·마케팅 트렌드 전망 리포트
자료요약
This study investigates the effect of mergers and acquisitions (M&A) conducted by firms with strong Corporate Social Responsibility (CSR) practices on non-target firms' CSR activities. Specifically, the research focuses on the responses of financially constrained non-target firms. Additionally, we examine their investment behaviors and earnings management strategies as reactions to external CSR pressures arising from M&A activities. Generally, financially constrained firms reduce CSR investments due to resource limitations. However, this study hypothesizes that external pressure from high-CSR acquirers may alter such incentives. Empirical analysis yields three primary findings. First, financially constrained firms increase their CSR engagement when faced with a high concentration of high-CSR acquirers in their industry. Second, this CSR spillover effect is stronger in highly competitive industries. Lastly, these financially constrained firms do not significantly adjust capital investments in physical assets but instead tend to engage in earnings manipulation. These results suggest that financially distressed firms strategically enhance CSR investments under external pressure, such as acquisition threats, as a defensive measure.
목차
Ⅰ. Introduction
Ⅱ. Literature Review and Hypothesis Development
Ⅲ. Research Design
Ⅳ. Empirical Results
Ⅴ. Conclusion
References
Ⅱ. Literature Review and Hypothesis Development
Ⅲ. Research Design
Ⅳ. Empirical Results
Ⅴ. Conclusion
References
#CSR#Financial constraints#M&A








